We are witnessing the enormous growth in the success of podcasts, with iTunes podcast subscriptions hitting 1 billion last year. As well as a convenient and efficient way for readers (or listeners) to absorb information, creating high quality audio content is also a great way to brand your publication, widen your demographic and promote easy sharing of your work online.
Audio is also a great offering for publishing professionals, PRs and educational institutions, and to add value to print or online subscriptions. Expanding your audio presence can also act as a great branding and marketing exercise; the wider your digital offering, the greater your online engagement.
Houndsounds – Telling stories great and small of dogs around the world [Listen Here]
The Artists’ Museum with Camden Arts Centre [Listen Here]
The Voices of the Inner Temple with The Honourable Society of the Inner Temple
World War 1 Series with The Imperial War Museum [Listen Here]
Despite the relative ease with which podcast audio can be created, we believe the best way to stand out (and to retain subscribers) is to focus on the quality and careful production. Get in touch via firstname.lastname@example.org for more information on working with us on your podcast audio.